Partnering with Plumbing & HVAC Businesses for Growth & Success.
AMR Solutions
Residential Plumbing & HVAC Executive Summary
Our Vision
AMR Solutions envisions a strong, unified network of residential plumbing & HVAC businesses that benefit from centralized support, improved operational efficiency, and industry-leading best practices. By acquiring and enhancing existing companies, we create a scalable and profitable ecosystem where businesses thrive under strategic leadership and modern operational frameworks.
Meet Alex Martinez
Alex Martinez founded AMR Solutions with one clear purpose: to be the partner that plumbing and HVAC business owners can trust when it is time to transition, grow, or step back from the day-to-day.
Alex works directly with owners — not through middlemen, not through a large corporate team — personally. Whether you are preparing for retirement, thinking about your next chapter, or simply want to know what your business is worth, Alex will sit down with you, run the numbers honestly, and show you exactly what a partnership with AMR looks like.
His background is built for this work. Alex brings financial discipline from his ongoing role at Fidelity Investments, hands-on operational experience from founding and leading multiple companies, and an Electrical Engineering degree that gives him a practical understanding of the trades. He previously launched a biomedical equipment company serving major health systems and served as President of an international equipment firm managing cross-border trade with the Dominican Republic.
What sets Alex apart is not just his experience — it is how he works. He takes a partnership-first approach, meaning the businesses he acquires keep their name, their team, and their reputation in the community. His goal is not to flip your company. It is to grow it, protect it, and honor what you built.
“I know that selling or transitioning your business is one of the biggest decisions of your life. I take that seriously. My job is to make sure you walk away feeling proud of the deal — not just the number.”
— Alex Martinez, Founder & CEO
Our Core Values
Industry Overview
The Residential Plumbing & HVAC Industry is a high-demand, service-driven sector with recurring revenue opportunities. With aging infastructure, increasing homeowner investment, and evolving technology, the sector present significant opportunities of business consolidation and expansion.
Selling your Plumbing or HVAC Business: Your Options
20 Actionable Tips to Grow Your Plumbing or HVAC Business
- Use job checklists for every service call: This helps techs stay organized and makes sure nothing gets missed. You can print them or use a phone app.
- Group your service calls by location: Save time and fuel by planning routes that keep techs in the same area.
- Keep your tools and inventory organized: Label bins and shelves in your truck and shop. You'll save time and avoid double-buying parts.
- Track your busiest seasons: Use a spreadsheet or software to record which months are the most active. This helps you plan staff and inventory better.
- Review one process each month: Look at how you do estimates, billing, or scheduling—then ask: 'Can this be easier or faster?'
- Ask your techs for ideas: Your team knows where time is wasted. Ask them what tools, training, or systems would help.
- Offer a small referral bonus for new hires: Good workers usually know other good workers. Give $100 or more if they refer someone you hire.
- Record short training videos: Save time on onboarding by recording how-tos like 'How to fill out the job form' or 'How to clock in.'
- Cross-train techs: If one person knows both plumbing and HVAC basics, your schedule becomes more flexible.
- Celebrate small wins: Give shout-outs for things like great reviews or fixing a tough problem fast. It boosts morale.
- Follow up after every job: Call or text to ask how things went. A quick message shows you care and can bring in repeat business.
- Offer simple service plans: Monthly or yearly plans for maintenance help keep customers coming back—and help your cash flow.
- Leave a fridge magnet or sticker: Make sure customers know how to reach you next time by leaving something with your name and number.
- Reply fast to online reviews: Thank happy customers, and respond calmly to negative ones. It shows people you’re professional.
- Use before-and-after photos: Show off your work on social media or your website—it builds trust with new customers.
- Use a digital calendar for scheduling: Apps like Jobber, Housecall Pro, or Google Calendar help you stay organized and avoid overbooking.
- Add live chat or a contact form to your website: Make it easy for customers to reach out—some people prefer typing over calling.
- Track estimates and conversions: Keep a record of every estimate you give and whether it turned into a job. This shows you what works.
- Automate reminders for appointments: Use texts or emails to remind customers 24 hours before a job. Fewer no-shows, happier techs.
- Learn one new tool every month: Try a new app, pricing calculator, or sales method. Even small changes can save you time and money.
Business Strategy
AMR Solutions is not a construction-focused company but a strategic acquisition platform dedicated to residential plumbing & HVAC service businesses.
Identifying independent businesses with strong customer bases and growth potential.
Implementing centralized scheduling, dispatch, and cost-control strategies.
Maintaining the trusted local reputation of acquired businesses while providing back-end operational improvements.
Creating maintenance service agreements to stabilize cash flow and improve business valuation.
Providing modern service offerings to stay ahead of industry trends.
SWOT Analysis
✔ Established demand for essential plumbing & HVAC services
✔ Recurring revenue from maintenance, repairs, and system replacements
✔ Strong customer retention for trusted local businesses
✔ Low capital requirements for operational scalability
✖ Skilled labor shortages impacting workforce expansion
✖ Seasonal service demand fluctuations
✖ Price sensitivity in highly competitive markets
✔ Expanding homeowner investments in energy-efficient upgrades
✔ Acquisition and consolidation of independent plumbing businesses
✔ High growth potential in service contracts with property managers
✔ Recurring revenue through subscription-based maintenance plans
✖ Economic downturns affecting discretionary home service spending
✖ Increasing material costs impacting service pricing
✖ Fragmentation in the market requiring strategic consolidation
Get insights into strategies for Plumbing & HVAC business owners. Download the full Owner Options Brief here.